Premier Cigar Group brings its businesses under one name
A new group identity brings together more than two decades of cigar-industry experience across retail, logistics, brand development and specialist services.
Premier Cigar Group has been established as the corporate umbrella for a growing portfolio of businesses operating across the international premium cigar industry.
The new group identity brings together a collection of businesses that have developed across different markets and areas of the cigar trade, creating a clearer structure for customers, manufacturers, distributors and commercial partners.
Premier Cigar Group itself is not a cigar brand or retail business. Its role is to provide the corporate identity above the group’s operating businesses, each of which continues to retain its own positioning, identity and area of expertise.
The portfolio currently includes La Casa del Habano Samnaun, La Casa del Habano St. Kitts, La Casa del Habano Antigua, Premier Cigars, Cigar Logistics and Cigar Projects. Together, these businesses give the group experience across several parts of the premium cigar sector.
The three La Casa del Habano locations provide specialist Cuban cigar retail in Switzerland and the Caribbean, while Premier Cigars operates its Hong Kong boutique at Star House, Tsim Sha Tsui, with a Swiss shipping point serving its online shop.
Cigar Logistics provides specialist bonded storage, inventory management and international B2B fulfilment from Switzerland, supporting cigar manufacturers, importers and distributors requiring dedicated infrastructure for the European and international markets.
Cigar Projects provides specialist services for companies and entrepreneurs looking to create, develop or improve cigar brands and cigar businesses.
Cigar Projects will operate independently through CigarProjects.com, with services including private-label cigar development, cigar brand development, retail and lounge consulting and wider commercial advisory.
A clear structure behind independent businesses
The formation of Premier Cigar Group reflects the increasing breadth of the businesses operating within the portfolio. Rather than creating a single consumer-facing brand across every activity, the group will maintain the individual identities of each business while providing a clear corporate structure behind them.
This approach allows each company to remain focused on its own market while benefiting from the group’s combined industry knowledge, infrastructure and international relationships.
Premier Cigar Group traces its history to 2004, with activities now spanning Europe, Asia and the Caribbean. The group will continue to develop opportunities across specialist retail, logistics, distribution and cigar-business development while maintaining an independent and focused approach to the premium cigar industry.
Premier Cigar Group — cigar retail, bonded logistics and partnerships since 2004.